Digital Marketing & Strategy
MSMEs and Startups needs professional Digital Marketing services which can improve its sales at much lower cost of conventional marketing. MSMEs are very price sensitive and require boost in sales to grow faster than their competitors. MSMEs approach to sales in B2B marketplace. Also check out our video and newsletter for some useful information, to access the IPQC Consulting Digital Marketing services email newsletter – Click here
We provide Digital Marketing solutions for Indian SMEs & Startups. And also help companies to reach out their products or services Globally, turnaround their non-profitable ventures into successful brands by –
- Improving their sales at a much lower cost.
- Strategic ideas for exploring solutions together.
- Meeting their reasonable goals.
- Transforming their business to a revenue producing assets.
- Focusing on Marketing Planning and Strategy.
Marketing Strategy includes As-is Study of the current, identify key drivers, opportunities gaps at marketplace. It also includes aspects of Marketing Planning and Strategy such as Market Research, Market Survey, Marketing Analytics, Consumer Behaviour, Competitive Analysis, Branding, Brand Positioning and Promotion, Distribution Strategy such as Dealership network, Social Media Promotion, Activation and media to be adopted from the Digital perspective. This detailed analysis helps you to design effective Digital Marketing Strategy for achieving specific Digital/Marketing goals for your business.
IPQC Consulting Services main strength is its experienced team comes with more than 200 man-years across different domain areas such as Engineering, Manufacturing, Banking and IT & ITES.
Exploring solutions together
Our digital marketing solutions
Our Digital Marketing solutions includes As-Is Analysis & Planning, Website Design & Development, E-mail Marketing, Search Engine Optimization (SEO), Google Ads Campaign and Social Media Marketing (SMM). Our work primarily focuses on –
- E-mail Marketing for B2B Segments.
- Website Design and Development.
- Ranking the website higher in Search Engine Results using SEM to drive more traffic.
- Social Media Marketing (SMM) for brand promotion.
- Leads Generation and getting detailed Analytics report from the Experts.
Cost effective digital marketing solutions
We do phase-wise implementation of Web Design and Development projects. We conduct the preliminary audit of website and understand scope of the project. As-Is Analysis, Planning and Standardising. Understanding customer requirements and finalise Specification (Standardising development process flow). Set strategy to accomplish customers goals and to identify consumer preferences for products. Feedback and Performance review from client for improvements.
We also promote businesses through very effective Email Marketing Campaigns. We understand the target segment and prepare respective datasets for campaigns. We also Design Email template for promotion, Monitor the campaign regularly, Generate weekly analytics reports, Generate Leads for the Clients.
We provide Content Marketing services such as Blog post creation for websites, videos creation, webinars, Brochure/Flyers/Poster (infographics) and White paper documentation for promoting their product/services. This type of marketing strategy is generally used to increase brand awareness, engagement, visitors/users and also to generate sales leads to increase purchases and revenue.
We also provide SEO services for SMEs and Startups to rank their websites higher in Search Engine Results. SEO is the organic way to maximise visibility of their website or company and also to increase website traffic. Paid Advertising can also be used to maximise company’s website visibility, we understand the requirements including area coverage and demographic criteria for the campaign. Generate leads from the campaigns and also monitor, generate detailed reports from the campaigns for the clients.
Facebook, Instagram, LinkedIn and WhatsApp promotional campaigns for improving visibility. This includes understating the current social presence, Documenting the ideal target group, optimising the relevant content for customer engagement and monitoring and analyzing the metrics.
Contact us at the IPQC Consulting office or submit a business inquiry online.
Great beginning, after the team understood my needs, very open in support services and good speed. Hope to see Genuine companies restored to its highest operational efficiencies and create a good environment for entrepreneurs to strive hard in their objectives.
